Innovation

"The heart and soul of the company is creativity and innovation."
        -- Bob Iger, Chairman and chief executive officer of
             The Walt Disney Company

Research

"Research is to see what everybody else has seen, and to think what nobody
    else has thought."
             -- Albert Szent-Gyorgyi, 1937 Nobel Prize Winner in Physiology/Medicine

Repurpose

"To invent, you need a good imagination and a pile of junk."
             --Thomas A. Edison, American inventor and businessman

Revive

"And one more thing."
             --Steve Jobs, Entrepreneur, marketer, and inventor,
                  co-founder, chairman, and CEO of Apple Inc.